Business Milano ·

Smash burger, from zero to 6 million: the story of Mocho and Vittorio Gucci in Milan

According to MilanoToday, the two brands linked to smash burgers have grown from zero to 6 million

Two ventures born from almost nothing and become, according to MilanoToday, protagonists of Milan's smash burger scene, with growth that according to the outlet went from zero to 6 million.

These are Mocho and Vittorio Gucci, defined by the outlet as the "different twins" of this fast food segment, capable of establishing themselves in Milan by changing, according to MilanoToday, the rules with which the city thinks about and prepares the sandwich.

From zero to success

The trajectory of the two brands is described as a path that started from zero, in a market, that of smash burgers, that has become increasingly competitive in recent years in the Lombard capital. According to MilanoToday, the two brands, despite moving with different approaches, have "rewritten the rules of the game" in the sector.

From one source, linked below We don't write the news: we gather it from established outlets, summarise it, and leave you the links to the originals.

Sources

  • MilanoToday — Mocho e Vittorio Gucci: da zero a 6 milioni, i 'gemelli diversi' dello smash burger che hanno riscritto le regole del gioco - MilanoToday
  • MilanoToday — Mocho e Vittorio Gucci: da zero a 6 milioni, i 'gemelli diversi' dello smash burger che hanno riscritto le regole del gioco
  • Scatti di Gusto — Ho assaggiato 15 smash burger a Milano: recensioni, menù, prezzi

🤖 Article written with the help of artificial intelligence based on the sources listed and automatically verified. · Automatically translated from Italian About us